E-Commerce, 2011 – Emergency Preparedness: With a goal of broadening our market reach, I reviewed available platforms, determined the best cost/performance/features alignment, built, developed a cache of product marketing profiles and tools, operated, serviced, maintained, and ran SEO for the site. A significant complementary revenue stream was achieved, virtually overnight, following the Fukushima earthquake and subsequent tsunami in Japan. A coinciding support element was a media relations campaign to outlets that ended up scaling from local/national to such properties as National Public Radio and Xinhua.